{"id":14,"date":"2026-10-03T08:00:00","date_gmt":"2026-10-03T11:00:00","guid":{"rendered":"https:\/\/search-go.online\/blog\/?p=14"},"modified":"2026-09-25T16:27:43","modified_gmt":"2026-09-25T19:27:43","slug":"landing-page-o-que-e","status":"publish","type":"post","link":"https:\/\/search-go.online\/blog\/landing-page-o-que-e\/","title":{"rendered":"Landing page: o que \u00e9 e por que ela decide se o an\u00fancio vira cliente"},"content":{"rendered":"<p>Landing page \u00e9 a p\u00e1gina para onde o visitante vai depois de clicar em um an\u00fancio. Diferente de um site institucional, ela tem <strong>um \u00fanico objetivo<\/strong>: fazer a pessoa dar o pr\u00f3ximo passo \u2014 chamar no WhatsApp, ligar ou pedir um or\u00e7amento.<\/p>\n<h2>Landing page x site: qual a diferen\u00e7a<\/h2>\n<p>O site apresenta a empresa inteira: hist\u00f3ria, servi\u00e7os, equipe, contato. A landing page fala de <strong>uma oferta s\u00f3<\/strong>, para <strong>um p\u00fablico s\u00f3<\/strong>, com <strong>uma a\u00e7\u00e3o s\u00f3<\/strong>. Menos caminhos significam menos gente se perdendo no meio.<\/p>\n<h2>Por que ela decide se o an\u00fancio d\u00e1 resultado<\/h2>\n<p>No Google Ads voc\u00ea paga pelo clique. Se a p\u00e1gina n\u00e3o convence, o dinheiro vai embora sem gerar contato. Uma p\u00e1gina que transforma 20% dos cliques em conversa custa, por cliente, quatro vezes menos do que uma que converte 5% \u2014 com o mesmo an\u00fancio e o mesmo or\u00e7amento.<\/p>\n<h2>O que uma boa landing page precisa ter<\/h2>\n<ol>\n<li><strong>T\u00edtulo que repete a promessa do an\u00fancio.<\/strong> Quem clicou em \u201cgest\u00e3o de Google Maps\u201d precisa ler isso logo de cara.<\/li>\n<li><strong>Bot\u00e3o vis\u00edvel sem rolar<\/strong>, principalmente no celular.<\/li>\n<li><strong>Prova logo no come\u00e7o:<\/strong> tempo de mercado, avalia\u00e7\u00f5es, casos reais.<\/li>\n<li><strong>Texto curto e direto<\/strong>, sem jarg\u00e3o.<\/li>\n<li><strong>Carregamento r\u00e1pido<\/strong> e nada quebrado (imagens, \u00edcones, links).<\/li>\n<li><strong>Um s\u00f3 tipo de a\u00e7\u00e3o<\/strong>: se o objetivo \u00e9 WhatsApp, todos os bot\u00f5es levam ao WhatsApp.<\/li>\n<li><strong>Mensura\u00e7\u00e3o<\/strong>: cada clique no bot\u00e3o registrado como convers\u00e3o.<\/li>\n<\/ol>\n<h2>Erros que mais derrubam a convers\u00e3o<\/h2>\n<ul>\n<li>Formul\u00e1rio longo antes do primeiro contato.<\/li>\n<li>V\u00e1rios servi\u00e7os disputando aten\u00e7\u00e3o na mesma p\u00e1gina.<\/li>\n<li>T\u00edtulo gen\u00e9rico, que n\u00e3o conversa com o que a pessoa pesquisou.<\/li>\n<li>P\u00e1gina pensada para computador, sendo que a maioria dos cliques vem do celular.<\/li>\n<li>Mensagem autom\u00e1tica do WhatsApp cheia de perguntas antes da conversa come\u00e7ar.<\/li>\n<\/ul>\n<h2>Como saber se a sua funciona<\/h2>\n<p>Compare os cliques do an\u00fancio com os contatos recebidos. Se muita gente clica e pouca gente chama, o problema costuma estar entre a p\u00e1gina e o bot\u00e3o \u2014 n\u00e3o no an\u00fancio.<\/p>\n<div class=\"sg-post-cta\"><p><strong>Seu an\u00fancio gera clique, mas n\u00e3o gera conversa?<\/strong><br>A gente revisa a jornada do an\u00fancio ao WhatsApp e mostra onde o cliente est\u00e1 se perdendo.<\/p><a class=\"sg-cta\" href=\"https:\/\/wa.me\/5534991777342?text=Ol%C3%A1%2C%20vim%20pelo%20blog%20da%20Search%20%26%20Go.\" target=\"_blank\" rel=\"noopener\">Falar com a Search &amp; Go no WhatsApp<\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Landing page \u00e9 a p\u00e1gina que recebe quem clica no an\u00fancio. Veja a diferen\u00e7a para um site, o que ela precisa ter e os erros que mais derrubam a convers\u00e3o.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5],"tags":[],"class_list":["post-14","post","type-post","status-publish","format-standard","hentry","category-google-ads","category-mensuracao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Landing page: o que \u00e9 e por que ela decide se o an\u00fancio vira cliente - Blog Search &amp; Go<\/title>\n<meta name=\"description\" content=\"Landing page \u00e9 a p\u00e1gina que recebe quem clica no an\u00fancio. 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